[fabric world, do you feel a little boring? Paul Fossel, the writer, was not in the eyes of Paul
Fossel. If you look at the style of "High end Middle Black", the book even has a description that the
upper echelons can detect "a little polyester in an Oxford shirt." Once upon a time, Italian advanced
fabrics were used in a variety of brand promotion, becoming synonymous with brand advanced quality.
Now, Chinese fabric enterprises are also quietly rising! Dingshang Group, the first Chinese knitted
fabric enterprise invited to PV exhibition in China, uses what kind of secret book to tear open the
door of the top fashion "golden hall" in the world?!]
Take a look at the PV exhibition: Premi è re Vision Paris, also known as France's first Visual fabric Expo, is also known as the first visual fabric fair in France. As a top textile fabric fair open to textile professionals around the world, it still meets in September this year. Founded in 1973, the PV exhibition is held twice a year in February and September of each year at the Villeban Pavilion on the northern outskirts of Paris, France. There are three main characteristics of PV exhibition in France: 1. Original and authoritative; it is said that the source of global fashion trends is at PV. every year. 2。 The selection of exhibitors is very strict; it is understood that it is not too much to choose exhibitors. 3. The scene is full of professional buyers; it is said that the professional audience is a high-ranking fashion mogul! Such a high-end fashion event, can be described as the "golden hall" of global textile enterprises, according to industry dignitaries, there are more than 400 exhibitors applying for PV exhibition, TOPSON finally find it difficult to stand out in the public, and this is the only one.
What is the magic of TOPSON?
Shenzhen TOPSON Textile Co., Ltd. [TOPSON] is a comprehensive textile enterprise specializing in high-grade knitted fabric design, R & D and production. TOPSON has set up branches in Paris, Milan, London, Shenzhen and other regions, and provides high-grade, high-quality knitted fabrics to famous clothing brands and garment manufacturers in more than 10 countries around the world. TOPSON adheres to the positioning of high-end products, and has established a long-term strategic partnership with Europe, Japan, South Korea, the United States and other large fiber multinational enterprises and international fashion-oriented organizations to keep abreast of the latest international fashion trends. The new products developed are in the leading position in fashion and practicability, and are favored by high-end fashion brands all over the world. The company's R & D ability, technical level and market share in the global high-end fabric industry has always been in the leading level.
The only knitted business, surprise, and surprise at the PV show were not in the eyes of Mr.Jam Wong, the chairman of the PV, a ticket, and they were ready for five years. From the product innovation to the technical innovation to the financial standard, we have been prepared for five years, and we have always adhered to the original and high-end positioning, especially in terms of products. We have invested huge amounts of money every year for R & D and innovation. We are invited to participate, and I'm not surprised. "In the only words, the determination to go to the exhibition PV in the sea is to be revealed."
Jam Wong said: "In the early years, the fabric of Europe and Japan is very popular in the high-end brand of the country, and the domestic fabric is always treated with cold eyes in the field of high-grade clothes. Why there is always no Chinese enterprise in the top of the pyramid. I'm determined to set up a Chinese enterprise that can represent China's high-end manufacturing and high-end design, and can compete with old-brand fabric enterprises such as European Japan on the international stage. In this way, the top is born."
The exhibits are the latest products developed in the latest season. For a long time, the top products have attracted much attention, and its continuous innovation and related. "too many professional terms may not be understood by the public, to give a simple example: our products and design processes are comparable to those of the century-old companies in Italy and Europe." As a pilot of the helmsman's firmness, words show.
It can also be interpreted as Jam Wong's most powerful response to the fierce competition of homogenization and the strongest response to the era of bad money. When I started a business, I was thinking about a question. Why can't I be stylish myself? This style is placed in the enterprise gene and becomes product innovation. For example, in the early years, the underwear industry was sensitive to costs, less than the fabric invested in research and development, or instantly plagiarized to become cheap, bad coins are expelling good coins, and the reality and ideal in the early stages of starting a business are full of contradictions and distances. In the end, I chose to adhere to the ideal, do stylish fabric, it is this original heart, let me in the high-end women's wear field to make another hole. At present, the top is the core fabric supplier of most of the high-end women's clothing brands in China. We are not only recognized by customers, upstream enterprises such as the best fiber enterprises in the world, but also willing to draft and submit reference letter for us to prove our professionalism and innovation. "
Breaking into the top of the world's high-profile fashion house, the top of the group is at first sight, with many years of wish, one-to-one. In the face of the broader market, Huang Zhenya said: "It is the original wish of the enterprise, and the enterprise is in the negative responsibility. We were also invited by a foreign well-known brand at a domestic show, but we refused because we think our fabric is not in style." 's refusal to keep the initial core can be summed up as the second-part winning magic of the head.
The road ahead is clear
Innovation becomes the big environment of the new economy engine, and if we insist, this will be the way to innovate the company's company's future, and it will be clear and clear. First, the first show of France, which is the best reward of its innovation and original force, is the game of strength and spirit with the traditional large-scale knitting group.
In the face of the challenge, Huang Zhenya said: "be yourself, do your favorite product research and development, develop products with style and connotation." Calm and leisurely answer, the side rich in the central position of self-confidence.
In the face of the future, there will be a return. Two things will foresee the future of the enterprise: first, fabric is the most direct expression of fashion in recent years. In recent years, more and more designers have opportunities to create fashion by themselves. The trend of giving fabric life with the hand of God is becoming more and more obvious, and this will certainly fall into the underwear industry. Secondly, the enterprise has been insisting on underwear fabric innovation, promoting underwear fabric cross-border fashion, in contrast, Huang Zhenya also said that in recent years, underwear industry for fabric quality requirements and high-end fabric acceptance has generally improved, the top in the underwear industry business is also gradually recovering; In addition, the experience of serving women's clothing makes enterprises have a deeper understanding of fashion and fabric. For example, when talking about the topic of old people-underwear wearing outside, Huang Zhenya believes: first of all, the underwear industry supply chain itself can not give underwear external wearing vitality, and clothing brands are quietly eroding the market share of underwear, especially the boundaries of home clothing will become more and more blurred, so it can be seen that the underwear industry supply chain itself can not give underwear external wearing vitality, and clothing brands are quietly eroding the market share of underwear, especially the boundaries of home clothing will become more and more blurred. The road to the future of Dingshan Group is indeed clear; It also brings lessons to the industry.
