The 2019 SIUF closed in a new outlook.
In the traditional way of thinking, our concept of underwear is always hidden and limited. However, this SIUF, with the theme of "Life" as the theme, multi-dimensional insight into the trend of the times, industry trends, in different ways, different angles, different themes, for the industry to pry open new ideas, inject endless vitality, go to a "life" hope.
2019SIUF takes "Sheng" as the theme, quoting the origin of Chinese Taoist culture: "Taoist one, one born and two." Two, three, three! "
“"Life" represents life, survival, birth, growth, ecology, symbiosis. It is an upward force, the vitality of all things in nature, and the unceasing evolutionary power of human society.
The process of "birth" must be in the process of beheading, this is the necessity of development, because the "birth" is the change, it is the emergence of the new thing, it is a push, a change, a breakthrough.
China's economy has entered a stage of rapid development, but also faces the opportunities and challenges of industrial transformation and upgrading, and China's underwear is just one of the epitome.
In the surging current of the country, the development of the Internet, the arrival of the era of mobile interconnection, the change of business management, the change of sales mode, the consumption and the service are being upgraded.
In the face of the great changes in the market environment, only by facing the "birth and hair" of the new era with a positive and open attitude, meeting the new forms of new things and industry transformation, constantly negating the old self, renewing themselves and realizing self-growth in the process of change and reconstruction, can the underwear industry make steady progress in the upheaval of the chaotic market.
``Life'' is not a kind of innovation and transformation of tradition.
In the pursuit of the "upward growth", the underwear enterprise must tamp the basic "take root down", deep-rooted, upward-growing power can flow continuously, and the fertile soil of the Chinese underwear can be derived from the growing body of the towering tree!
From the theme of this underwear Culture week, TOPSON has received a lot of inspiration, but also more determined their choice of route.
Infiltrated in such a broad and flexible fashion environment, as a professional engaged in high-grade knitted fabric design, research and development, production of comprehensive textile enterprises, we are more than that, there is resistance is to test the vitality of the best war zone, we are well aware of the limitations of the development of underwear industry, return to nature and instinct, we are looking for a new vitality.
This time to attend 2019 SIUF, we take the lead in choosing the form of cross-border blending, combined with Shanghai silk Cheng clothing supply chain experts, in underwear design into the integration of fashion concept elements, show a "underwear external wear" fashion concept, so that underwear and fashion have a subtle resonance.
The inside and outside, for us, is not a well-defined opposition, just a more complete one. It's like a different character's own coexistence in coexistence, looking for a balance of mobility, and then closer to true and free.
[Inside and outside] the idea of melting life, to explore the fashion in the form of the new and the old, break the line between the traditional underwear and the fashion, and also inject a new force of energy into the self-development of the TOPSON.
Underwear outwear is a popular trend that has been quelled by scepticism, but as the consumer market becomes younger and more diversified, it will usher in a strong recovery period. We mix the attributes of fashion into the concept of underwear moderately ahead of time, the fusion of design and the variability of style, so that underwear breaks down the barriers of time and space, which will also become the new ICON. of fashion.
Add the new fabric and create a new structure, which is the transformation method for us to shape the "fashion underwear".Using high-end knitted fabrics SUPIMA ®cotton, TENCEL wool, Merino wool, TOPSON original cotton Cream Cotton. Give underwear a broader and freer creative space.
Simple and generous fashion modeling seamless connection, exquisite and stylish visual enjoyment and comfortable feel of clothing experience so that the "internal and external" difference can be properly dispelled.
TOPSON's idea of cross-border integration echoes the content expression of each major theme, and has also been praised and supported by many professional businessmen, but also because of the quality and cutting-edge trend of craftsmanship, the Prophet won the underwear "Oscar"-[Golden stomach Award] "supplier of the year" award.Years of "succession", let us more firmly high-end positioning of the original heart, but also with an open mind in the iteration to explore the "way of life", to promote the healthy development of the fashion industry.
One thread, one thread, one drop, one step in one step. It is the promise of TOPSON to the whole fashion industry, and it is also a kind of Xinuo.
